About Media Outreach
- About the ‘Guide to Media Outreach’
- Market Strategy and Planning Worksheet
- How to Write a Press Release
Meet your best friend: the local media. The communications industry can provide your organization with enough publicity to get your community program going. This media guide can help you develop a blueprint for a comprehensive communications and public relations plan for a successful program. The Guide to Media Outreach will provide you with expertise to maximize your potential news media coverage.
The Guide Includes
- Things to Know Before You Start
- Working With the Media
- Developing a List of Media
- Initial Contact with Media Gatekeepers
- Distributing Media Materials
- How to Decide What is Newsworthy
- How to Give an Interview
- Writing for Mass Media
- A Guide to Good Design
- Market Strategy and Planning Worksheet
- Widely Used Media Materials
- News Release
- Media Alert
- Public Service Announcement (Broadcast PSA)
- Basic Brochures
- Newsletters
- Advertisements
- Media Kit
- News Features
- Fact Sheets
- Background Information, Biographies & Photos with Caption
Discount for Angel Food Host Sites:
Every host site is different. Nonprofit Expressions will help your team to improve and strengthen all of your communication efforts. From your church’s website to your logo and branding, we will look at the specific needs of your program and give you ideas to communicate more effectively with your target audiences.
A Guide to Media Outreach .pdf download
+ Several hours of expert coaching
$199
Email jennifer@nonprofit-expressions.com
This planning worksheet will take your organization through a 6-step method to outline your situation, strategy, identify your tactics and evaluate its effectiveness. Get a free copy of the Market Strategy and Planning Worksheet here.
This list of tips and instructions on reaching the media through press releases is a part of the instruction booklet titled, “A Guide to Media Outreach.” Download Tips on Writing a News Release here.
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