The Importance of Email Newsletters
The long-term effects of consistent communications
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What’s the point of sending out email newsletters? It seems like a waste… having to write all the articles, paying someone to do the graphics design… making sure to follow all those laws… and for what?
We’ve come up with a few good reasons to conduct an email newsletter campaign, and a couple invaluable ones. First, let’s go over the logic:
1. Conducting Online Campaigns
The whole world is on the wide web. Why wouldn’t you do an online campaign? It is true that nothing replaces direct mail, personalized letters and Christmas cards… but when you get a 10 to 50 percent open rate on an email newsletter, versus an average 1 to 10 percent on a direct mail campaign, its kind of a no brainer.
2. Using Email Newsletters
If you are still reading, that means you have a brain. Of COURSE you do. You want to conduct and online campaign! You can ask your supporters to make donations online, volunteer, take action, forward information to friends, establish credibility, acknowledge partners, make announcements, and so on.
Email newsletters are the backbone of such a campaign. Why? Because consistency is critical. Potential supporters require contact with your organization at least 5 or 6 times before they recognize it. Give your organization top of mind awareness, keep current donors happy and grow your email list all at the same time!
3. Give Value to Your Supporters
Why should they donate to your organization? Your donors, volunteers and potential supporters need to know WHY. Tell your audiences about your endeavors, services, special needs, and provide advice and information that is valuable to them.
Now for the practical reasons:
1. Save Money
2. Save Time
3. Save Resources
Snail mail costs are rising. Printing costs are rising. Sure, you need someone who is computer literate to help you send out your email newsletter, but tell me that you won’t save money by not buying stamps? You can also reach your audience with almost no delay! You don’t have to wait for the printing turnaround or mailing cycle. PLUS your secretary will love you for not making her lick all those envelopes.
4. Greater flexibility
5. Better feedback
6. Detailed reporting and statistics
Today’s technology can tell you exactly WHO opened your emails and what links they clicked on. This data will help you understand their reader behavior so you know where to invest your time writing, creating tips and so on.
Email Newsletters and Churches
According to ChurchMarketingSucks.com, email newsletters may become a primary delivery vehicle for church announcements. This is a great way to cut down the clutter, save time and money, and engage church communities in online interaction (chats, forums, blog comments, etc).
Start Your Own Email Newsletter:
Nonprofit Expressions can create, write, send and analyze the consumer behavior around email newsletters. We can also do complete online campaigns! Contact us for details: info@nonprofit-expressions.com.
